E-commerce Brand
Paid social and creative programme
Always-on paid social with an in-house creative pipeline: short-form video, iterative testing and weekly performance reporting.
Duration
4 months (ongoing)
Services
6
Technologies
4
engagement duration
4 mo
Project overview
An e-commerce brand selling direct-to-consumer home goods was spending heavily on Meta ads but had no systematic creative testing process. Performance was inconsistent and declining month-over-month.
We took over campaign management and built an in-house short-form video production pipeline, launching 3–5 new ad variations every week and killing underperformers within 72 hours.
The engagement included audience research, a revised account structure, creative direction, video editing, and weekly performance calls with detailed attribution reporting.
Services delivered
- Meta Ads
- Instagram Marketing
- Facebook Marketing
- Video Editing
- Copywriting
- Analytics & Reporting
Technologies used
Challenges
Creative refresh cycle was 4–6 weeks, far too slow for a channel where attention decays in days.
Attribution setup was incomplete: no way to separate new-customer acquisition from repeat-buyer retargeting spend.
Audience fatigue had set in — frequency was above 4, CTR was declining, CPM was rising.
Solution
Moved to a weekly creative sprint: brief on Monday, shoot midweek, edit and launch by Friday.
Restructured campaigns into strict acquisition and retention funnels with separate budgets and success metrics.
Ran broad targeting with dynamic creative testing and used the data to inform the next week's concepts, creating a feedback loop between performance and production.
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