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Digital Marketing

Marketing that reports to revenue, not to vanity metrics

Impressions do not pay salaries. We build full-funnel programmes across search, social and paid media where every rupee is traced from first click to closed deal — so you know what to scale and what to stop.

  • Full-funnel strategy
  • Attribution you can audit
  • Weekly reporting rhythm
Overview

One team across the entire funnel

Most agencies sell a channel. You hire someone for SEO, someone else for paid, a third for social — and each optimises the number they are measured on while nobody owns the pipeline. Budget moves to whichever channel reports best, not whichever channel actually produced the customer.

DIGIBLOCK runs the funnel as one system. The same team plans the keyword strategy, writes the ad creative, builds the landing page and reads the analytics, which means the message a prospect meets on Google matches the one they meet on Instagram and the one they meet on your site. Nothing gets lost in a handoff, because there is no handoff.

Everything is instrumented before it launches. Conversion tracking, UTM discipline and server-side events go in first, so month one is real data rather than a guess you have to correct in month four.

What's included

17 services within Digital Marketing

  • Social Media Marketing
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • X (Twitter) Marketing
  • YouTube Marketing
  • Pinterest Marketing
  • Reddit Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Lead Generation
  • Influencer Marketing
  • Email Marketing
  • Affiliate Marketing
Benefits

What you gain

The outcomes clients see when this work is done properly.

Spend that traces to pipeline

Every campaign carries clean tracking from click to enquiry to closed deal. You see cost per qualified lead by channel, not just cost per click — the number that actually decides where next month's budget goes.

Compounding organic growth

Paid media stops the moment you stop paying. Technical SEO, content and digital PR build an asset that keeps returning traffic after the invoice is settled, lowering blended acquisition cost over time.

Creative built for the platform

Our in-house studio produces the reels, statics and ad variants each channel actually needs. No repurposed brochure images stretched into a 9:16 frame and no waiting weeks for a creative refresh.

Testing as a standing practice

Audiences, hooks, offers and landing pages are tested on a schedule rather than when performance dips. Small structured wins compound into a cost per acquisition that falls quarter over quarter.

Our Process

How the work runs

The same sequence on every engagement, so you always know what happens next and what is expected of you.

01

Audit and baseline

We review your analytics, ad accounts, search visibility and competitor positioning, then agree the numbers we are accountable for. If tracking is broken — and it usually is somewhere — we fix that before spending anything.

02

Strategy and channel mix

We map your buyer's journey and allocate budget to the channels that fit it, with a written rationale for each. You receive a plan with target metrics and a timeline, not a slide deck of platform logos.

03

Build and instrument

Campaigns, creative, landing pages and tracking are built together. Conversion events, audience segments and reporting dashboards are live before the first impression serves.

04

Launch and optimise

We start deliberately, read the early signal, and scale what clears the target. Bids, budgets, audiences and creative are reviewed on a weekly cadence with changes logged so you can see what moved what.

05

Report and reallocate

A monthly review covers performance against target, what we learned, and where budget shifts next. Dashboards stay live between reviews so nothing is a surprise at month end.

Why DIGIBLOCK

What makes us different

The structural differences that change what you receive and how the engagement runs.

Strategy and execution in one room

The people who set the plan also run the campaigns. Nothing is diluted through a delivery team who were not in the strategy conversation.

You own every account

Ad accounts, analytics properties and pixels are created under your ownership and stay with you. Ending the engagement does not mean rebuilding your marketing history from zero.

Creative capacity in-house

Video, motion and design sit in the same building as media buying, so a creative refresh takes days, not the three-week round trip of an external studio.

Plain reporting

Reports state what we spent, what it produced and what we are changing. No screenshot of a rising line with no denominator underneath it.

Technologies

The stack behind the work

Established, well-documented tools your team can keep using — nothing proprietary that only works while we are engaged.

Advertising platforms

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • YouTube Ads
  • X Ads

Analytics and attribution

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Looker Studio
  • Microsoft Clarity

SEO and content

  • Ahrefs
  • Semrush
  • Screaming Frog
  • Surfer SEO

Lifecycle and CRM

  • HubSpot
  • Klaviyo
  • Mailchimp
  • Zoho CRM
Frequently Asked Questions

What clients usually ask

The questions that come up in every early conversation. If yours is not here, that is what the consultation call is for.

How soon will we see results?
Paid media produces measurable signal within two to three weeks, and meaningful optimisation from roughly week six once there is enough conversion data to act on. SEO and content operate on a different clock — expect early movement in rankings by month three and compounding traffic from month six. We say this before you sign rather than after, because a campaign judged on the wrong timeline gets killed just before it starts working.
What budget do we need to start?
It depends far more on your market than on us. A local service business competing on a handful of keywords needs a fraction of what a national e-commerce brand needs. During the audit we model the cost per click in your category against your target volume and tell you the honest floor — including when that floor is above what you had in mind, and what the alternative sequence looks like.
Do you take a percentage of ad spend?
No. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a conflict of interest sitting at the centre of the relationship. We work on a fixed monthly retainer scoped to the work, so recommending a budget cut costs us nothing and recommending a budget increase means we genuinely think the channel will absorb it.
Can you work with our existing in-house team?
Frequently, yes. Some clients want the whole funnel run externally; others have a capable in-house marketer who needs specialist support in paid media or technical SEO. We scope the engagement around the gap rather than insisting on replacing what already works, and we document everything so your team can absorb the work over time if that is the goal.
What happens to our accounts if we stop working together?
You keep everything. Ad accounts, analytics properties, tag containers, dashboards and creative files are yours by default because we build them under your ownership from day one. We run a handover covering account structure, active campaigns and the reasoning behind current settings, so whoever takes over inherits context and not just credentials.
How do you report on performance?
You get a live dashboard from week one, so you never wait for a monthly PDF to know how a campaign is doing. On top of that there is a monthly written review: performance against the targets we agreed, what we tested and learned, what we are changing next month, and where budget is moving. If something underperformed, that section is the longest one.

Find out what your funnel is actually worth

Send us your current numbers and we will tell you where the leak is — before any conversation about retainers.

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