Confidential Client
Marketing site rebuild for B2B SaaS
Full rebuild on a modern stack — new positioning, design system and a demo funnel engineered around page speed and conversion.
Duration
6 weeks
Services
5
Technologies
5
concept to deployment
6 wk
Project overview
A B2B SaaS platform had outgrown its founding-era marketing site. The messaging no longer matched the product, the design felt dated, and page speed was poor enough to hurt organic rankings.
We rebuilt the site from scratch on Next.js with a new design system, clearer positioning, and a demo request funnel optimised for speed and accessibility.
The project included stakeholder interviews to refine messaging, a component library built for future scale, and performance tuning that brought Lighthouse scores above 95 across all pages.
Services delivered
- Website Design
- Website Development
- UI/UX Design
- Copywriting
- SEO
Technologies used
Challenges
Messaging had drifted: the homepage described features the product no longer emphasised, and new capabilities were not mentioned.
Slow load times (3.2s FCP on mobile) were contributing to a high bounce rate from paid search traffic.
No design system existed, so every new page was a bespoke build with inconsistent components.
Solution
Conducted a messaging workshop with the founding team to extract the current value proposition, then rewrote homepage, feature pages, and the demo funnel.
Built a component library with clear variants and documentation so the internal team could extend the site without breaking the design.
Optimised images, code-split routes, and implemented edge caching to bring mobile FCP under 1 second.
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